Fanchair — Beşiktaş Edition Product Film

The core challenge was to carry the energy of club identity into a product film without falling into the usual “watching the match from the sofa” cliché. The chair was treated as a gaming and work setup object first: a functional piece of equipment with a strong visual connection to the supporter identity behind it. The direction used black-and-white contrast, controlled highlights, close material shots and a more cinematic sense of movement to make the chair feel like a statement piece inside the setup. The final output was built as a vertical social-first product film, designed to create an immediate visual impact while keeping the chair itself at the center of the frame.